Mobile gaming application Covet Fashion proved to be an effective platform for apparel and accessories brand Halston Heritage to engage consumers by enabling them to style and create virtual outfits with the brand’s range of glamorous looks.  The fashion game allows users to style outfits from the brand’s clothing. The Covet Fashion Halston Heritage campaign was a successful venture for the brand, generating six times more traffic than usual. 

Brokerage firm TD Ameritrade is following up on the 124 percent uptick in trading on mobile devices by offering users of its Mobile Trader application the ability to connect to a service representative and text for help without leaving the app. The brand’s In-App Chat enables users to share screens with representatives and benefit from live support without having to switch to another app or site, a feature it claims is the first of its kind for a financial services firm. 

Minyard Sun Fresh Market is tapping a mobile shopper engagement platform to roll out digital weekly circulars, personalized deals, product information and rewards to customers’ smartphones to ramp up the in-store experience. The grocer has teamed up with Blue Calypso to develop the platform and simplify the shopping experience for time-strapped guests at its bricks-and-mortar locations. 

A new mobile ticketing system will soon be launched to make it possible for commuters in Haryana, India, who travel between Palwal and New Delhi to be able to purchase their unreserved tickets by way of cell phones. This mobile ticketing program will be implemented as of August and is a component of a broader strategy to convert unreserved tickets into a paperless system. It is also meant to help to reduce the need to stand in line and purchase those tickets. 

The Wendy’s Company is aiming to pull mobile-savvy consumers away from its fast food competitors by beginning testing of a mobile ordering application in Phoenix and offering users a Frosty incentive. Consumers in Phoenix, Arizona, will be able to download the app to place an order for pick-up at a bricks-and-mortar location, which will be processed via Bluetooth. 

Quick-service restaurants' enthusiasm for making gamification a part of their mobile loyalty strategies suggests that Web-based games are easier to stomach – unless a brand already boasts the massive affinity needed to justify a standalone application. More QSRs are finding valuable branding opportunities and methods of driving customer engagement on mobile by rolling out easy-to-play games coinciding with new menu items or promotions.

German automaker Audi is giving football fans the ultimate mobile experience with its new Audi Football application for Android and iOS. The Audi Football App will be released on Aug. 3 and provide users with the opportunity to access a variety of digital services to improve their viewing experience when watching football matches. Creating a fun and informative mobile app will allow Audi to connect with consumers on a regular basis and integrate the brand into their everyday lives.

China's e-commerce raked up a whopping $ 2.68 trillion in 2014, registering a 59.4 per cent jump from the year before despite a slowdown in the world's second-largest economy. China's e-commerce trade soared in 2014 thanks to improved Internet infrastructure and an increase in cellphone users, state-run Xinhua news agency reported. 

Digital payments company Paytm, founded by Vijay Shekhar Sharma, is handholding small and medium enterprises (SMEs) to come online. It hopes to expand the network of merchants on its e-commerce marketplace from the existing 60,000 to 100,000 by the end of this year and, eventually, to a million. Through its GoBig platform, the Alibaba-backed firm is not only providing tech tools such as content writers, web marketers and photographers but has also created a directory of service providers that extend loans to SMEs along with finance and accounting firms.

Target has launched a new mobile tool that acts as an interior designer for college-bound shoppers, linking with their social media profiles to provide a personalized and interactive selection of merchandise. The Made For U College Styler takes the form of a well-known social media quiz format, which many young consumers are often seen participating with on various social channels.