The city-centric free newspaper's first consumer marketing campaign comes ahead of parts of London's Tube and Overground becoming wi-fi enabled. It centres on digital outdoor with print ads in Metro and digital ads on Spotify and hopes to get commuters into the habit of downloading the digital edition of the paper on tablets. Outdoor screen ads will encourage people to photograph the day's tablet edition and their location for a chance to win a tablet with winners' names "up in lights" across the transit stations. Print ads running in the paper will contain another chance to win a tablet with …

Following reports of such demands in the U.S., the Information Commissioner's Office is warning employers against asking existing or potential employees for Facebook login and password details. A spokesman for the ICO said: "The UK Data Protection Act clearly says that organisations shouldn't hold excessive information about individuals, and it's questionable why they would need that information in the first place." Doing so could put employers in breach of that act. "We would have very serious concerns if this practice was to become the norm in the UK," said a spokesperson.

England leads the way in mobile news consumption with 46 of smartphone owners access news websites and apps at least once a month, according to comScore. The European average, including Brits, is 37%. Next up is France, at 37% and then Spain, at 32%, representing a 127% growth rate in the year in Spain. British mobile news services enjoyed annual growth of 63 per cent. The trend in part reflects the rapid growth of the smartphone market. More than half of Britons now use an internet-enabled mobile, according to Ofcom.

All of Australia has the option to store, manage and view bank statement and bills and store important documents in a personal digital vault. It may sound like an email account but a spokeswoman says it is more secure and is designed as a personal management system. People may connect with service providers and receive statements and bills, set reminders and make payments online or by mobile. Australia Post said it was an obvious step as more and more Australian move their lives online.

The web site, which was the UK's first social network and its largest before Facebook came along, will be a "digital scrapbook," where images to share with friends and family will be collected around "remember when" moments, giving some wider context to pictures created by users. Friends Reunited has deals with image libraries to offer up copyrighted photos as well. Plans are to offer users 10 million "memories" in the form of 6 million photos, 2 million events and 2 million places to tag alongside content. Importantly, privacy will be of the utmost importance, it says.

And they owe it all to Twitter. Earlier this month, as part of its ad campaign Faces For Radio, the company ran a promoted trends and tweets campaign on the social network, #nowplaying, to promote its pledge not to repeat the music it plays during the day. Absolute Radio asked listeners to tweet using the hashtag, @absoluteradio and also the song playing to win a prize. The effort was also tied to outdoor activity that showed real time tweets by listeners on billboards.

Two thirds of UK online publishers are planning to increase the number of digital roles "on the back of product growth expectations", the Association of Online Publishers reported today, compared to 55 per cent which saw growth in 2011, which adds that the new figure is the largest since 2008. Just more than half plan to recruit people to work on apps and almost half on mobile. Publishers say app and mobile are key skills for investment this year.

The iPhone and Android apps will offer live news, financial data, football scores, etc., with picture galleries and video. UK subscribers will gain access to Premier League highlights from ESPN to watch goals as a match is played. Homescreens will be customisable as well. Print and iPad subscribers to the newspaper will enjoy the apps free of charge.

Smartphone owners are the most responsive to out-of-home advertising (OOH) with 74% interacting with it at least once, according to new research from CBS Outdoor. The Interactive Europe study of 9,000 consumers across six European countries found that 51% of people are more likely to pay attention to OOH than any other form of advertising, rising to 56% among smartphone owners. It also appears to be boosting mobile commerce, with 32% of smartphone owners going online to learn more about a brand after seeing an OOH ad and 20% purchasing a product as a result of an OOH ad.

The Entertainment Retailers Association said sales of GBP1.93 billion in 2011 made the gaming industry the country's biggest entertainment sector. Sales of DVDs and other video formats totalled GBP1.80 billion, while music pulled in GBP1.07 billion. By comparison, over the whole of last year, games accounted for 40.2% of the entertainment market, video for 37.6% and music for 22.2%. Total sales in 2011 for games, video and music fell year-on-year by 3.3% to GBP4.80 billion.