BizReport
A survey of 300 UK in-house marketers and 300 agency staff shows that 62% plan to increase social media spending over the next 12 months; 57% will increase spending on SEO; 49% will increase spending on paid search; 38% spend in excess of $150,000 on paid search advertising each year; 12% spend in excess of $150,000 in SEO each year; and just 4% spend in excess of $150,000 each year on social media marketing.
Daily Mail
Google has said plans to block pornography from search engines would still fail to protect British children. Sarah Hunter, the company's head of UK public policy, believes the Government's plan for a bar on adult content would give parents a false sense of security and would be a 'mistake'. Instead she says adults should always supervise younger children while they surf the internet and chat openly with them about sex as they grow up. The Google executive also claimed yesterday to have 'no idea' how much money the search giant makes from advertising alongside online pornography which can be viewed …
The Drum
As well as granting wire customers free access to ScribbleLive's blogging technology, PA is providing an ongoing series of customisable live blogs around major national events. The blogs contain a core of rolling live news from PA which can either be run directly on subscribers' websites, or used as a basis for their own live blogging. Regional publishers can tailor the blogs for a local audience by adding their own words, images and videos -- as well as user-generated content from social media platforms.
Red Rocket Media
A marketing expert has identified female Facebook and Twitter fanatics as ideal targets for social media marketers working with e-commerce companies. Gail Parminter, who works with brands looking to engage with women online, claims that females are likely to use social media for research before making an online purchase; possibly asking their connected friends for recommendations. Due to this, Parminter believes marketers have to put more effort into angling their advertisements and social media marketing campaigns towards women.
The Guardian
Trinity Mirror's national newspaper website network bounced back from two tough months of viewing declines to record a double digit percentage increase in browsers in April, according to the latest Audit Bureau of Circulations figures published on Thursday. While rival national newspaper publishers managed just low single digit percentage increases in browsers in April - and several even shed web users - Mirror Group Digital managed a 13% increase in daily unique browsers to 660,000. MGD, which includes websites such as 3am.co.uk andMirrorFootball.co.uk, also reported a 10.9% rise in average monthly unique browsers to 13,682,364 in April, compared with the …
Financial Times
The head of the Publishers Association has launched a broadside against lobbying by internet companies such as Google and open-internet campaigners over piracy and copyright protection online. Speaking at the Westminster Media Forum on Thursday, Richard Mollet, chief executive of the Publishers Association, which represents publishers in the UK, accused internet services providers, search engines and campaigners such as Open Rights Group and Consumer Focus of "having the temerity to appropriate the language of freedom of expression as a cloak for tawdry theft".
The Guardian
Daily Mail & General Trust has reported a 26% fall in operating profits at its national newspaper division in the half year to 1 April, as ailing regional division Northcliffe revealed its first growth in profits since the recession. Overall, A&N Media - the parent of the national and regional newspaper operations - reported a 3% fall in revenue to GBP542 million and a 24% fall in operating profits to GBP33 million. The company, which cut staff numbers by 593 to 6,280 in the six-month period, said that operating profits fell due to lower print advertising revenue and additional promotional …
TechRadar
According to the latest research from workspace provider Regus, - which surveyed over 2,700 senior business managers across the UK - the majority of businesses in the UK (78%) believe face-to-face networking will remain the best way to find new customers over the next two to three years. However social media is catching up fast at 58%, up from 43% in the previous three years, and has knocked online advertising into third place. Traditional advertising, direct marketing and telemarketing only gain a minority vote, and are all in decline.
Digital Spy
Ian Edmondson, the former news editor at the News of the World, has been appointed to lead the renaissance at lads' magazineLoaded. Edmondson, who remains on bail on suspicion of illegal phone hacking while at the now-defunct Sunday tabloid, joins Loaded after it was recently taken over by adult films entrepreneur Paul Baxendale-Walker. A spokesman for Baxendale-Walker confirmed that Edmondson would take over from the magazine's current editor Andy Sherwood. Speaking to the London Evening Standard, Edmondson said that he wanted to take Loaded "back to the glory days".
Journalism.co.uk
The site has opened its API and content posted on n0tice can now be integrated into a digital news organisation's content management system. The free toolkit promises a host of features that can be utilised by news sites, including the ability to create crowdmaps based on information posted on n0tice. The Guardian has already done this by using n0tice to crowdmap the Olympic torch relay. There are several other examples, including Britain's best bike rides. The n0tice website describes how the Olympic torch map (pictured at the jump) was created using content from three sites.