Red Rocket Media
Luke Mitchell, head of youth strategy at research organisation The Beans Group, wrote on guardian.co.uk that the Youth Insight Report shows how social media users aged 16 - 24 years old do not want engagement. In his opinion, the brands that connect most with young people via social media content are the ones that use interactions to make consumers' lives easier. The reward for those companies that can do it well is clear - 97% of young people use Facebook and nearly half are on Twitter.
The Drum
The online retailer pilotted Blippar functionality in a four page fashion advertorial that appeared in Fabulous magazine on Sunday. The augmented reality technology allows readers to interact with nine outfits displayed in the ad by viewing catwalk footage, behind the scenes material, and one click access to the very.co.uk website.
The Telegraph
The police are devoting valuable time dealing with squabbles on Facebook, Twitter and other social network sites which could be used to tackle more serious crimes, it has been claimed. While most disputes are brushed off by telling victims to ignore or delete their tormentors from their social media circles, some are so serious they end up in court. According to The Mail on Sunday at least three arrests are being made every day for sending offensive messages via phones and computers, including harassment by ex-partners and hoax threats.
Huffington Post UK
Globally, one in five relationships now starts online and the media is full of stories describing happy marriages which started with the click of a mouse. Looking at it from a financial perspective, its estimated that globally the industry is worth more than GBP2bn. Online dating is now so important to the UK economy that the Office of National Statistics recently added online dating to its basket of goods and services to calculate UK inflation rates.
The Telegraph
Technology companies are the new publishing power-brokers, so traditional players like Penguin and Random House have to hatch a new plan, says Katherine Rushton. Publishers are on the back foot. But hitched together, Penguin and Random House would be in a better position to take on the new generation of power-brokers, and accelerate growth in a digital age.
PaidContent.org
Future announced existing cooking title Jamie magazine as the first external client for FutureFolio - an interactive tablet-edition production suite the company designed in-house to build its own magazines but which it is now also pitching as a service to peers and rivals. The publisher will soon launch a spin-off of its tech news website TechRadar as a weekly iPad magazine, sitting between the existing TechRadar rolling website and Future's monthly T3 gadget magazine.
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The Guardian has said it may be forced to make compulsory redundancies as its efforts to persuade journalists to leave voluntarily have failed. According to the FT it wants to save GBP7 million from its current editorial budget of GBP69 million by reducing its 650 editorial staff to around 550. But even this isn't going to help very much as in the year to April operating losses at the Guardian and its sister paper, the Observer increased to GBP44.2 million from GBP31.1 million despite strong growth in online revenues. Stephen Foster delves into the issue.
The Telegraph
In an address to London School of Economics on the issue of social media, Director of Public Prosecutions Keir Starmer QC responded to an audience member who asked: "Is it an offence to retweet something grossly offensive?" The DPP replied: "You retweet, you commit an offence under the Act." The offence falls under Section 127 of the Communications Act, which outlaws sending a tweet that is "grossly offensive or of an indecent, obscene or menacing character".
The Guardian
A London 2012 Olympics hangover resulted in a decline in traffic for all UK national newspaper websites in September, with Independent.co.uk the worst hit. Independent.co.uk's daily unique browsers fell 15.95% month on month in September to 763,685. The Independent website's monthly unique browsers were down 15.7% to 16,306,316, according to the latest Audit Bureau of Circulations figures published on Thursday. In August Independent.co.uk enjoyed the biggest month-on-month traffic boost - with daily unique browsers up 22% - and year on year it was up 16%.
The Drum
Future has hired former Centaur publisher Declan Gough to look after its range of digital design titles. Gough spent 24 years at Centaur, where he rose to become the group publisher of Creative Review and Design Week, before leaving last year to set up his own consultancy. As the publisher of Future's Digital Design Group, he will be responsible for titles including .Net, Creativebloq, 3D World and the Computer Arts brand.