Johnston Press has enlisted integrated marketing agency Madhouse Associates to design and launch its new fixed price recruitment website following a three-way pitch. The media organisation has now briefed the Manchester-based agency to develop a brand identity and website for its latest offering, thesmartlist.co.uk.

Content marketers should take note of top brands and their "creative flair". That's according to expert Juliet Stott, who told econsultancy.comthat those at the top not only have a big budget, but also know how to be adaptable and resonate with their target audience. The four brands she named in particular were Nike, Jamie Oliver, Coca Cola and Innocent.

The UK government has rejected a controversial scheme forcing internet users to 'opt in' if they wish to access adult content. Customers would have to inform their internet service provider that they are planning to access such material in order for a filter to be deactivated, BBC News reports. However, ministers found during a 10-week consultation with the public that the measures had not garnered strong support, with just 35% of parents favouring the plans.

It has barely been available for one month, but mobile news aggregator Summly has clearly impressed Marissa Mayer. AllThingsD reported that the Yahoo CEO is doing due diligence to acquire the app created by 17-year-old London developer Nick D'Aloisio - and we understand the report is correct. The new Yahoo CEO is personally pushing for the deal, but the deal is nowhere close to being wrapped up. The word in Silicon Valley is that one of Summly's backer's, actor Ashton Kutcher, is talking up the company.

Journalism.co.uk has compiled a list of the most tweeted news stories published by five UK news sites in 2012. A post from the Telegraph blog - about Julian Assange and the "diplomatic stand-off between the British and the Ecuadoreans" - was the most tweeted story of the year with more than 230,000 tweets. They analysed BBC News, the Guardian, Independent, Mail Online and the Telegraph, using SEO and social data tool Searchmetrics. The downloaded data is at this link.

Editor Chris Blackhurst last week said The Independent published the news about the death of nurse Jacintha Saldanha two hours before it was being widely reported - but took it down immediately. Editor Blackhurst said that while print journalists were trying to verify the story, it was put online within five minutes before being removed. He said the incident highlighted a compromise that The Independent is not willing to make - accuracy for speed.

Cleland Thom, a leading legal trainer, has some insight for journalists interested in reporting restrictions under the Leveson regulations. Here, he invites readers to read the story of "Goldilocks and the Three Bears" and spot the legal and ethical dangers. "If you spotted all dangers, you get a free copy of the Leveson report" he writes. "If you didn't, you get two copies."

All the trade bodies representing UK newspaper publishers have written to Culture Secretary Maria Miller promising to establish a new system of press regulation in accordance with the "Leveson principles". This follows a meeting last week at which all the national newspaper editors agreed they could accept all the recommendations from Lord Leveson bar those involving statutory underpinning. PCC chairman Lord Hunt has said he is working with lawyers now to get the new system of regulation up and running by early next year.

One in eight (12%) consumers in the UK have stopped using or buying a brand due to negative comments on social media, according to research from SAP UK & Ireland. The survey of 1,000 UK online shoppers highlighted the need for brands to engage with customers online. Twenty-two percent of consumers have bought from a specific brand or retailer based on a recommendation they have seen on a social network.

YouTube rival Dailymotion is making its first foray into subscription video on-demand (SVOD) with a EUR4.49-per-month bundle aimed at children, as it aims to show circling investors it can be more sustainable. Dailymotion's France EVP Martin Rogard tells Les Echos the Dailymotion Kids Plus package, will host a library of over 1,000 videos after acquiring licenses from producers, who will be paid according to subscriber numbers, including Inspector Gadget maker Cookie Jar.