A new poll has highlighted the need for brands to strike the right balance between engaging with consumers and pestering them. According to emarketer.com, a survey by SocialVibe found that the most common reason for a person breaking off their social connection is if the firm publishes too many updates, with 33 per cent of respondents citing this.

Absolute Radio is to work with sports media and marketing group Sports Revolution to use Twitter to connect fans at 16 football stadia with Ian Wright's Saturday radio show 'Rock 'n' Roll Football', the station's home of live and exclusive Barclays Premier League commentary every Saturday. Russ Williams is set to anchor the pre-match build up from 1.30pm with commentary from Jim Proudfoot kicking off at 3pm.

Research reveals that UK customers plan to spend most of their Christmas shopping budget online. The research, carried out by SDL, found that UK adults put internet shopping far ahead of in-store. Another 10% of shoppers said they would use a smartphone or tablet to do their online shopping. The research found that many consumers research gifts in-store before buying through a different channel. Over 55% of adults said they visited a store to review products they planned purchasing online.

After a year-long experiment that saw its Facebook "social reading" app gain more than six million monthly users - and then lose more than half of those after the network changed the way those apps work - the Guardian has decided to take back control of its content. The Guardian's app now has a large banner ad that says "The Guardian app is changing" and links to a blog post on the newspaper's website by product manager Anthony Sullivan.

The economics of personalised online radio seem as challenged as ever, with Pandora recently calling for lower royalty rates. The service, which is celebrating its tenth anniversary currently, will in 2013 require subscription for the "radio" features of its desktop client in the US, UK and Germany, and will stop offering the service elsewhere in the world except Canada, Australia, New Zealand, Ireland and Brazil (announcement). Curiously, web radio will remain free.

The British delegation called the proposals, meant to update an international telecoms agreement signed in 1988, "a bad agreement that does nobody any favours and makes nobody happy". The Americans said the draft treaty was an attempt to increase official influence online at the expense of the existing "multi-stakeholder" model of internet governance, whereby private firms, NGOs and other organisations have equal sway.

Trent Reznor has partnered with Beats Electronics to introduce a new streaming music service known as Daisy to compete with digital music service Spotify. Expected to launch in 2013, the new music service will be based upon a technology platform built by Beats subsidiary MOG. Speaking to The New Yorker, Reznor said: "Here's 16 million licensed pieces of music,' they've said, but you're not stumbling into anything. What's missing is a service that adds a layer of intelligent curation."

Nick Grimshaw's Radio 1 Breakfast Show is the most popular live show among users, while Radio 4's I'm Sorry I Haven't A Clue is the most listened-to on-demand programme. The BBC revealed that on-demand listening peaks during evening, with Radio 1's dance music show hosted by Annie Mac and Pete Tong performing strongly. Radio 4's average live listener figures overtake Radio 1 after 10pm thanks to the popularity of programmes such as Book at Bedtime.

In amongst the content marketing strategy will be several advertorials in the 'Marie Claire' printed publication, reports mediaweek.co.uk, with editors showing how they have personalised their Windows Phone 8 start-screen to suit their personality. The campaign will also appear on the marieclaire.co.uk website, where users will see the homepage morph into a Windows Phone 8 screen, with adverts starring brand ambassador Holly Willoughby also due to appear on the online portal.

A deal reached today between Google and a group of Belgian newspaper publishers and authors could be a boon for publishers worldwide, desperate to get more revenue when their newspaper articles are published online. The deal settles a six-year dispute over copyright and could be a model for resolving similar clashes around the world, said the San Jose Mercury News, in a Reuters report.