In sharp contrast to Google, which initially built its businesses mostly by persuading thousands of small companies to buy "direct response" ads, Twitter's emerging strategy focuses on selling elaborate brand campaigns to major marketers such as Procter & Gamble Co and Verizon Communications. The Olympics have presented a prime opportunity for Twitter to position itself as a new media channel that complements TV broadcasts - and carries the big-name ads to match.

Users post photos, videos, audio and text to a web page that has its own URL and can be viewed by non-Tumblr users. Those with Tumblr accounts can follow posts via their dashboard, much in the same way as a Facebook user follows a news feed of posts by friends and pages they have chosen to follow. This list, which is in no particular order, features 23 innovative ways that 12 news outlets have found to use Tumblr.

What can a 153-year-old news publisher teach five tech startups? Digital expertise may flow both ways as Ireland's newspaper of record offers desk space and funding to new companies whose products it hopes to adopt. The winning startup will receive Irish Times marketing worth EUR10,000 and, perhaps most importantly, a convertible loan note for EUR50,000 investment from DFJ Esprit. The newspaper is hoping to get to use some of the products being developed during the programme, as it - like all publishers - faces its own migration challenges. And, doubtless, it can learn plenty from the upstarts.

Executives at the News Corp-owned title told its 170 employees on Tuesday that 50 of them would be let go. Sources told the Guardian that security staff were brought onto the Daily's editorial floor at News Corp in New York to escort the laid-off employees out of the building. Earlier this month the paper's editor-in-chief Jesse Angelo denied reports that the media giant had put the title "on watch" and was considering closing it. In a statement Tuesday Angelo said the title was dropping its opinion section and would be taking sports coverage from Fox Sports, also part of News …

Martin Mills, chairman of Beggars Group, said that streaming services have changed the way people listen to music, because the "friction-less" experience makes users much more likely to experiment with sampling new artists or delve into musicians' back catalogues, and that they had given artists with substantial bodies of work a major financial boost as a result. In June, the UK's digital music sales overtook those of physical music formats such as CD's for the first time.

The loosely associated hacktivist "group" Anonymous has -- as expected -- declared war on the French retailer that tried to trademark the organisation's slogan and logo. Predictably, Anonymous (specifically, a member using the Twitter account @iAnonymousYT) has launched a campaign called #OpAnonTrademark to take down Early Flicker's business empire, which includes an Ebay page, and two online shops called Pickapop and Eflicker.

The news comes just days after it was revealed Google had failed to delete all the data it had gathered from UK Wi-Fi networks, contravening an order from the ICO. The French data authority, called CNIL, has revealed that Google also informed it that it was still in possession of some of the harvested data, despite being told to delete it all. The CNIL has now demanded that Google hands over the remaining data so it can investigate.

Media website Press Gazette reports that the BBC insists that its news website remains more popular than Mail Online - "flatly contradicting a statement put out by the newspaper." Citing figures from Comscore, Mail Online claimed 44.7 million unique global visitors in June - which it said gave it a 35% lead on the BBC News website. However, the BBC has hit back - saying Mail Online's figures do not include traffic from the sport, weather and World Service parts of the BBC's news offering.