On Friday, the nation welcomed the service, which provides streaming movies and TV on demand as well as titles for rent. It will be free initially, allowing new users to watch up to 10 hours without entering credit card information or 30 days with that information. Both offers provide access to the entire catalog, and will include the ability to stream from desktop, tablet or mobile. After the free trial ends, Youzee's subscription service is 6.99 euros monthly. The service also includes social sharing options built-in, which let its users post to Facebook and Twitter.

The latest Global Mobile Media Forecast by Strategy Analytics shows that in-app advertising reached $1.7 billion in Western Europe and the U.S., overtaking display ads on the mobile web at $934.5 million. According to the report, consumer spending on mobile media content including apps and services hit $121.8 billion in 2011. The app market was the second highest contributor to that figure behind data plans and mobile web browsing, with 23 billion apps being downloaded globally in 2011.

Justin Knapp, 30, from Indianapolis, has edited Wikipedia at a rate of 385 edits per day since March 2005. The user with the second-most edits is Rich Farmbrough, from the UK. Wikipedia has around 90,000 editors who regularly contribute to the online encyclopaedia. Knapp, who has degrees in philosophy and political science, says of his feat: "Being suddenly and involuntarily unemployed with do that to you."

For their upcoming art exhibit, Greatest Hits of Melbourne commissioned scent maker Air Aroma to create a scent that is created by unwrapping a newly purchased Appple product. "That was a first," admitted Rebecca Ebbecke, COO of Air Aroma. The scent incorporates elements of the plastic wrap on the box, the ink on the cardboard, the smell of the plastic inside and the aluminum of the laptop fresh from the factory. So how does the concocted scent compare with the actual MacBook? Virtually identical, Ebbecke said. "Our perfumers are very, very good at what they do."

Big consumer brands are thinking of this year's Summer Games as a way to get people talking on Facebook, in particular, about them. Four years ago, it was very much about paid media. But now brands foresee much chatter during the two weeks. By the end of last year, some 794 million people visited Facebook each month, and each spent an average of 377 minutes - more than 6 hours - on the site, according to comScore Inc. In 2008, Facebook had just 145 million users.

Dominic Grieve says, instead, the suggestion that privacy injunctions routinely be served on internet companies as well as newspapers and broadcasters is "common sense." Grieve added that social networks must "act responsibly" and obey the law of the land, but said that "excessive regulation" of cyberspace could pose a threat to civil liberties online. It was his strongest intervention yet on regulation of the web.

Confidential was accused of sending out an email to its members masquerading as an apology from How-Do. The email headlined 'How-Do Apologises to The Confidentials' was sent to Manchester Confidential's database of email subscribers on Wednesday. It purported to be an apology from the publisher of How-Do over its recent coverage of Manchester Confidential's parent company, Cpub Ltd, being wound-up in the High Court. On Thursday, How-Do denied making any such apology.

Sales at the UK's leading scuba magazine were in decline on all fronts -- subscriptions, newsstand and advertising. "With the advent of mobile & tablet devices we quickly developed a strategy for launching our own App and during that process realised we had reached a crossroads," writes Simon Simmons, operations director, who spells out the strategy behind the move from UK-centric print to an international free digital-only magazine.

During the first quarter of 2012, 22% of companies reported an upward revision to their marketing budgets with 21% reporting a reduction, finds the IPA Bellwether Report.. Although traditional media advertising budgets were cut by 2.7%, internet ad-spend increased by 7.8%. The rise in marketing budgets for Q1 of 2012 marks the third consecutive quarter that budgets have increased and has resulted in the first rise in annual spend for four years.

Mail Online is expected to turn a profit for the first time this summer, and is predicted to bring in GBP100 million a year in revenue within five years, the site's publisher has told investors. Speaking at a Daily Mail and General Trust investor day in London yesterday, Martin Clarke said the website was "very close to breaking even" and said Mail Online no longer considered newspaper websites to be key rivals - but bigger online-only players such as AOL-Huffington Post and MSN.