Likely the result of a botched relaunch of Mirror.co.uk in February. The company's average daily unique browser numbers plummeted by a quarter to 662,162, according to the latest Audit Bureau of Circulations figures published on Thursday. However, year-on-year MGD daily and monthly browser numbers were both up 20%. Guardian.co.uk enjoyed another record month, topping 4 million average daily unique browsers for the first time, while Mail Online was down slightly month-on-month.

In the latest installment of Red Bee Media's Tomorrow Calling programme, which aims to build a picture of the media world in 2020, we learn that the UK television industry expects pay and ad revenues from online video services to quadruple by then. Research has found that 78% are positive about the financial outlook for the industry. But incumbent players are facing growing competition, with Internet and tech likely the biggest challengers.

Fifty-two percent of owners say they won't be without one; only 23% disagree. They spend more money online and use them for most types of media consumption, Total Media research finds. The average UK table owner spent GBP97 online in the past three months. That is higher than the national average of GBP79, and also exceeds average online spending by the affluent ABC1 demographic (GBP88) and by people who just own smartphones (GBP89).

Australia and New Zealand hold strong ties to Brits, an examination of global friendship patterns on Facebook shows. "Despite long periods of independence in some instances, the social fabric of once expansive trade empires frequently reveals a lasting impression of their former history," says Facebook's Johan Ugander. "In South America, we see ties with Guyana, the modern sovereign republic that was once the former colony of British Guiana."

Although e-retail sales were up by double digits over February 2011, they were the slowest growth rate since January 2011, reports Interactive Media in Retail Group and consultancy Capgemini. UK shoppers spend GBP5.4 billion. February was the second consecutive month that web-only retailers outpaced those multichannel retailers. By category, Beer, wines and spirits were up 9%; Clothing, footwear and accessories, 9%; Consumer electronics, 3%; Gifts, 22%; Health and beauty, 32%.

Looking to provide children a fun way to exercise, the creators of the popular mobile and web game are opening an activity park at the Sarkanniemi Amusement Park that will feature animal spring riders, swings, sandpits and climbing towers with slides. Users will be able to get new features in the mobile game as well. The concept will be rolled out across adventure playgrounds, shopping centres and other recreational spaces in the UK later this year.

Speaking on Wednesday at the Guardian Changing Media Summit in London, Johnston Press CEO Ashley Highfield says the UK's largest regional newspaper publisher hopes to get 25% of its revenues from digital within the next three years, up from the current 5%. To that end, the new strategy looks to bring new readers to the local press and halt declining print revenues.

It will let users access its movies and sport through any broadband Internet-capable device and compete with the likes of Google TV, Apple TV, LoveFilm and Netflix. Major pay-TV players have struggled to compete with VoD the latter offer full packages at GBP5-7 per month. Some customers find that more appealing than paying Sky TV GBP30+. This may plug that marketing hole.

On Wednesday, the Corporation launched a new version for the testing public, with one in seven visiting the homepage via a mobile device. The beta version will appear alongside the current page for a month. Features such as podcasts, travel news and things to do are set to be added over the coming months.

At the ISBA Annual Conference on Wednesday, Anheuser Busch In-Bev CMO Chris Burgraeve said the makers of such brands as Stella Artois and Budweiser "have no digital or media strategy; we just have a connections strategy called 'friends first'. He defended the decision by saying that it was working to segment its social media audience via traditional means, working out where fans or Likes fit into each part of the sales and advocacy funnels.