The Internet Service Providers' Association is warning of a "massive hit on the infrastructure" this summer as many are forecasting a deluge of data as events get under way. If businesses allow employees to watch the games at work, they could struggle with bandwidth, it said. The events are already being hailed the "Twitter Games."

Follow the money? How about follow the people. Or, better still, follow the mobile devices. That is what big brands in FMCG and retail have been doing as they push mobile ad spend to an astounding GBP203.2m in 2011. It is a 157% surge over the previous year, according to the IAB and PricewaterhouseCoopers. These brands are out to reach what comScore claims are the 58% of Britons who get content via apps or the mobile Internet each months.

With this launch, the BBC's popular web player is now on all major gaming platforms in the UK. It is a move that took three years to come to fruition because of conflicting content strategies between Microsoft and the Corporation. Xbox 360 users will now be able to control the iPlayer using hand gestures and voice commands.

Although the amount paid was undisclosed, it was confirmed that the online classified website has been bought from the Daily Mail and General Trust. Manheim is the marketing leader in the US, where it operates US Autotrader.com. CEO John Bailey says, "In just five years Motors.co.uk has built up a substantial presence and great reputation in the UK."

"It's Monday night, the kids are in bed, and I am trying to kill Osama bin Laden. I stalk through his Abbottabad compound and I aim my rifle at the first person I see ..." The writer examines the shadowy and lucrative relationship between video-game developers and various military outfits and wonders how it affects the games we play.

As society reckons with the dangers of social media putting the military at risk in Afghanistan due to geo-tagging on Facebook and videos on YouTube, a quiet revolution has taken place. It has led the British military to begin using the skills of its Gen Y recruits to conduct near real-time conversation with the world.

Members of the Scottish Parliament are now allowed to use tablets such as iPads in the chamber during parliamentary business in order to take notes for speaking and not for visiting social networking sites, says Presiding Officer Tricia Marwick. Also, political correspondents in the media gallery will be allowed to use Twitter on a trial basis but it must be done discreetly and "in complete silence."

Digital channels are leading UK consumers down the path to new products and allowing them to research before purchasing, a study by Deloitte shows. A majority of the 2,276 shoppers polled owns a smartphone. And about one in three would like to get details about goods in brick-and-mortar stores by scanning bar codes. A media partner for the consultancy says such a feature may soon be "a must-have for all."

In its latest UK Online Video Advertising Market Report, Collective finds media buyers willing to pay more to place their VoD efforts against good quality content rather than on long tail websites. The advertising technology company says media buyers are eager to broaden their reach via quality short-form video across the web, with 55% now placing more than half of their campaigns on non-broadcaster platforms, and only 15% spending more than 75% of their budget on broadcaster platforms, a 16% drop since September 2011s survey.

All3Media, the UK's largest independent producer, has struck a deal to launch a VoD app on Internet-connected Samsung and LG smart TVs, allowing viewers to bypass services like LoveFilm and Netflix. It will launch in the UK this week and in the US within the next month. Viewers will be able to buy and watch shows via A3M, initially on a PPV basis. The app is viewed as a test for pricing and appetite.