Google will handle the ISP's online campaign management sold as inventory, across most of the Internet and software company's suite of publishing monetisation products, including DoubleClick Ad Exchange, DoubleClick for Publishers, AdMeld and Double Click Rich Media's ad formats. Google will also handle yield management and premium remnant inventory. It is the largest UK publishing deal since Google acquired Admeld for a reported $400 million.

It will be at the heart of FT.com, responding rapidly to breaking news stories including live blogs and Twitter. Media correspondent Ben Fenton will lead the operation, the size of which has yet to be confirmed. The initiative aims to provide a "more live response" to developing stories and get a well-written first version online quicker, while freeing up specialised reporters to develop a longer take on the story.

The mobile ad network is ready to offer direct consumer surveys to brands as part of their market research, a move that may disrupt digital market dynamics. Abhay Singhal, head of global ad sales at InMobi, tells New Media Age this could result in a quicker turnaround for brands that are surveying their market share compared with more traditional research firms. Singhal said the move is a bid to stimulate market growth. InMobi now has a team that consults with brands on how to integrate mobile into their strategies.

A pair of chinos purchased at Madhouse's flagship Oxford Street store last month apparently contained a label with washing instructions that included this suggestion: "Give it to your woman. It's her job." And Twitter users flocked to the site, branding the nationwide chain of discount men's clothing "shameful" and "outrageous." No news on whether there are more than the one such pair of chinos with the offending label.

Media regulator Ofcom is investigating digital radio station Jazz FM's inadvertent airing of several minutes of what appeared to be a gay porn film soundtrack. Mostly wordless, it nevertheless left little to the imagination. Ofcom received three complaints about the 18 February broadcast.

NME.in has gone online, with locally produced content and UK and internationally focused news from the IPC Media platform's main edition. Plans for a printed magazine call for a launch this year. Pilot Ventures, NME's partner in India, called the UK company "the perfect medium to showcase Indian talent to the world."

You know how, when you're searching for something on the web on your smartphone, it can take forever for a page to load and then it isn't what you wanted anyway? If only there was a layer between search engines and the final result.

The list of the most influential British performers on the social media site lead to witty retorts and some playful bragging.

Of the 19 Twitter accounts Rupert Murdoch follows, six are related to his own companies, such as The Sun, The Times, New York Post, Wall Street Journal, Fox News and his U.S. iPad outlet, The Daily.

In a bid to capture data that will help it build more accurate consumer profiles, the FMCG giant is trialing mobile technologies to distribute promotions via outdoor media. Unilever will push content and coupons for its Lynx, Vaseline, Toni & Guy and Magnum brands via NFC and QR code-enabled ads as part of the four-week pilot.