Online sports broadcaster Perform Group's Global Sports Media Consumption Report, which says that most people will be taking in the Olympics on good old fashioned television. And not by small margins, either. The study shows that 71% will watch the Olympics on television and a meager 16% will watch them online. In England and the rest of Europe, the story is the same - 9% in England and Germany, 11% in France. The only country that breaks free in this category is China, boasting 70% of people watching online.

Upping its stake to 57%, the operator will be able to more effectively compete, with subscriber loyalty schemes as seen with O2 UK's Priority Moments. The Vouchercloud service offers discounts, codes and vouchers for a range of major retailers by using a smartphone's GPS system to locate nearby deals. A voucher can be downloaded onto a device with a single key press and shown to a sales assistant to redeem the discount. Vodafone did not disclose the financial details of the deal or when Vouchercloud would be integrated into its m-commerce services.

If the search engine giant doesn't address its dominance of the web search market by early next month, it faces regulatory intervention and heavy fines. The deadline will bring the first stage of the European antitrust authorities investigation to a close. If Google does not negotiate, regulators will issue a formal "statement of objections" in response to complaints by more than a dozen rivals that it abuses its dominant position in general web to promote its own secondary services such as price comparison. Recent signals from Google have suggested it is in no mood to back down.

New research from Say Media and IPG Media also finds they deliver improved brand metrics and created a more positive impact on advertiser perception compared with cluttered, multi-ad environments. Sites with an uncluttered ad layout are perceived as more useful and trusted. Consumers spend twice as long with ads on clean, uncluttered web pages which feature ads from just one brand. According to Comscore, the average time spent on a web page is steadily decreasing, with users spending an average 40 seconds on a single page.

In the UK and the Netherlands The Pirate Bay is widely censored, but that doesn't mean the site is entirely unavailable. In fact, The Pirate Bay is enjoying the whack-a-mole game they're playing. After several ISPs added the site's new IP-address to their filters, the infamous torrent site has just added another, plus an IPv6 address. Meanwhile, the site's operators are wondering how much court filings cost each time an IP address has to be blocked. Copyright holders around the world are growing increasingly annoyed with The Pirate Bay.

A mom who was trolled mercilessly on Facebook for months and months because of her comments about a TV show contestant has won a court order in Britain ordering Facebook to share the email and Internet addresses of the cyberbullies behind the campaign of cruelty. Nicola Brookes had gone on the social network to post a supportive remark last fall after Frankie Cocozza, an "X-Factor" contestant, was thrown off the British equivalent of "American Idol" for boasting about drug use.

The online music service is investigating the possibility that some of its users passwords have been stolen. Last.fm said its members should change their passwords "as a precautionary measure". The warning follows security breaches at professional social network LinkedIn and eHarmony, the dating website. LinkedIn admitted last week that passwords belonging to six million of its members had been published online. Graham Cluley, an analyst with security firm Sophos, said that around 1.5 million eHarmony members' passwords had been uploaded.

Vodafone and Telefonica's O2 announced on Thursday plans to share a network in Britain to improve coverage and speed up the roll-out of a new superfast mobile service at a time of weak consumer spending. The deal will help both groups as they grapple with fierce competition, regulatory pressure and the need to upgrade their networks to support growing demand from customers who access the Internet on the go via smartphones and computer tablets.

CEO Sir Martin Sorrell's refusal to back down over his total pay increase last year to GBP6.8m has reignited the militant mood among shareholders that has seen a number of top UK chief executives forced to quit their jobs in recent weeks. Indeed, investors say the shareholder revolt is likely to dominate annual company meetings and remain in the media spotlight for the next few years. Says one top 10 shareholder in WPP, the world's largest advertising company, "When many people are struggling to simply hold on to their jobs, a pay rise of 60% looks excessive in the extreme."

With the London Olympcs on the horizon, the word on the street is that News International is considering making the Times/Sunday Times' online content free for a handful of days during the three-week sporting extravaganza, which kicks off on July 27. As MediaWeek reports, the two websites secured around 6,000 new registrations over the Jubilee weekend, with readers seeking to access the content (for free) on Saturday or Sunday having to submit an email address to do so. News International wants to convert a sixth these new sign-ups into fully-paying members.