Smartphones have become "the first truly personal digital reading device" and every news publisher today should be designing "mobile strategies for the long term", global consulting firm McKinsey and Company told the News World Summit in Paris Thursday. McKinsey partner Eric Hazan revealed the findings of a wide-ranging report on how the evolution of digital technology is affecting news consumption, based on a survey conducted in 15 countries across North America, Europe and Asia at the end of 2011. The report forecasts that by 2020, 80% of all media will be consumed digitally -- up from 50% in 2007. Hazan …

Recipients will be told what to do to negotiate a settlement, and will be warned that if they do not respond they could be found liable. They will be given 28 days to reply after the judge said that a 14-day limit requested by Ben Dover Productions was "unreasonable". The firm was also told it could not specify compensation of GBP700 but should individually negotiate a settlement sum with each defendant. The firm won a court order in March forcing O2 to pass on details of the owners of 9,124 IP addresses linked to illegal downloads.

Europe's online market grew 14.5% year-on-year and is now valued at EUR20.9 billion. By comparison, the overall European advertising market - excluding online - grew at just 0.8%. According to IAB Europe's annual AdEx Benchmark survey, one in five advertising euros in Europe is now spent online. Video is commanding a significant and growing share of spend with sound and measurable results. The explosion of big data is also enhancing targeted advertising capabilities and improving monetisation of publishers' inventory.

The poll of 1,000 workers conducted by hyphen, the recruitment process outsourcing specialists, shows that nearly two thirds (60%) of UK workers do not, or are unable to engage with their employer on social media channels, such as Facebook, Twitter and LinkedIn. A fifth (17.1%) say that their organisation does not communicate via social media channels at all. This damages the businesses' reputation as an employer of choice and their ability to attract talent.

The internet is on the brink of overtaking television as the most complained-about advertising medium in the UK, with the ad regulator recording a surge of almost 300% in the number of consumers registering concerns over digital campaigns to more than 10,000 last year. The Advertising Standards Authority - the body responsible for investigating consumer complaints into advertising content - said that overall there was a 25% year-on-year increase in the total number of complaints about all UK advertising in 2011 to a record 31,458.

The move to one editorial and commercial operation is expected to result in considerable cost-savings for the embattled business, which report double-digit falls in ad revenues over the last year. The national and regional newspaper publisher has also said early indications are that advertising revenues in May are likely to be down 10%. The changes have been instigated by Mark Hollinshead, managing director of the Trinity Mirror nationals, who has been tipped as a strong candidate as replacement for the out-going chief executive Sly Bailey.

The multi-year deal will allow the Amazon-owned company to make films such as Senna and Kick-Ass exclusively available to stream during what is known as the second pay window. The second pay window means those using Lovefilm Instant, the service's streaming offering, will be able to see a film around six months after it has been released to Sky Movies (which has a lock on most pay-TV movie rights) after the cinema run has finished. The deal is a coup for Lovefilm as it goes head to head with Netflix, its U.S. rival, which launched its on-demand movie subscription service …

Marketing intermediary FindGood conducted a survey which canvassed the opinions of 4,300 companies that use marketing agencies, returning 333 responses. Of those, 85% believed that they would increase their overall marketing spend or keep it level over the course of the year. Digital marketing showed the most positive outlook, with 41% of respondents believing that they would invest more heavily in this area during 2012. This is the third successive quarter where marketing spends have been revised upwards.

Rebtel, the largest independent voice over internet phone (VOIP) provider after Skype has released its research which shows that almost 60% of the UK's total smartphone users would switch networks if they knew that their mobile operators were blocking or slowing down Over The Top services, such as Viber and Facetime. That would account for 18 million UK subscribers. Mobile communications companies such as Vodafone are seeing traditional voice call and text message volumes fall, as OTT data services such as iMessage and Skype take over, which run through users data allowances instead -- often for free. This means that …

The National Library of Scotland has urged the UK government to act swiftly on proposals to give libraries the legal right to collect and store electronic publications. Legislation passed in 2003 is scheduled to be implemented in 2013. The NLS said there was no current formal system for preserving online archive material and some information had already been lost forever. Examples of the first Scottish Parliament website have gone as has some material on last year's Holyrood elections.