Food and beverage brands made up 32% of mentions with McDonald's, Nando's, Tesco and Cadbury leading the charts in terms of brand mention. Clothing brands like River Island, UGG and Boohoo led the retail category while technology brands like Apple, Samsung and Microsoft were also popular. Overall, 3.6% of the aforementioned tweets referred to brands by name. This made "brand names almost as prominent as television, film and sport, and more prominent than music, celebrities or news updates".

Tesco has launched Clubcard TV, an online free streaming of movies and TV shows for about 16 million Clubcard customers. Clubcard data obtained from the user's shopping habits will be used by the company to know what would be appropriate for the customers in order to offer personalised ad service. Tesco Digital Entertainment CEO, Michael Comish, said the service will make digital entertainment easy and accessible for the customers.

Some data experts say the move will be disastrous for the web economy and will cause industries that operate on data to suffer, while many also fear it will make Europe less competitive against technology powerhouses such as the US. However, others say the proposal has its benefits and that businesses simply need to adapt and focus their efforts on making consumers more comfortable with sharing their data.

Point-of-View Publishing pioneer Say Media has teamed up with xoJane.com founder and editor-in-chief Jane Pratt to launch a new women's beauty property xoVain.com. With direction from Pratt, the site will feature a range of content including latest beauty trends, tips and how-to guides. It will also include product reviews and act as a platform for women to interact directly with the editors and each other.

The Press Complaints Commission chairman sought to break the political deadlock over the future of press regulation by pressing ahead with the formation of a "Leveson-compliant" press regulator. He "fired the starting gun" on what he characterised as a new period of action rather than words, ahead of what will be a crucial week in the political process with the Defamation Bill hanging in the balance.

Anglophone news site The Local has opened an office and accompanying website in Spain, with an Italian branch due to open in April. "If you're moving to a new country you've got really extreme needs that you need to find out all at once," co-founder and managing editor James Savage said, "about housing, about getting a job, or just getting a feeling for the country and having something to talk about with your new Spanish friends. "You want to be able to plug in immediately to what's going on there."

Media owners are losing control of their data and their ability to command the maximum value for their audiences. Advertisers and agencies are dropping cookies on publisher sites and taking valuable data, which is changing the way digital advertising is bought and sold. While digital media has introduced potential new revenue streams from paywalls, subscriptions and online events, publishers all still have significant advertising revenues that they need to retain and grow, increasingly on multiple devices.

Joel Klein, the chief executive of News Corp's Amplify educational division, officially unveiled the tablet at the SXSWedu conference on Wednesday. He said that Amplify would not just sell its educational curriculum on existing tablets, but also offer its own 10-inch Android tablet designed specifically for school kids. According to The New York Times, Klein also said that Amplify will provide schools with infrastructure to store their students' data.

"The challenge for news producers is to find a way of making their editorial content as tablet-friendly as possible," writes Roy Greenslade. "Sure, the news alert is bound to come via Twitter but that should lead people naturally to seek more detailed information on an iPad. Can veteran print editors pull off that trick?"

Len Blavatnik, the billionaire owner of Warner Music Group, has led a GBP40 million investment in the music streaming company started by rapper Dr Dre and American Idol judge Jimmy Iovine. Dr Dre's company Beats, which is known for making headphones, will spend the money on a new venture, an internet music service called Daisy. Like rival Spotify - which is valued at $3bn but has yet to make a profit - Daisy will let listeners select their own playlists.