• Study Finds 8 Of 10 Recall Seeing Promoted Tweets
    Advertising on Twitter really does work, as more than 80 per cent of users remember seeing promoted tweets on their timelines, a new study reveals. According to research from Deutsche Bank, Twitter's advertising platforms and organic content seem to blend together for the majority of users, as 60 per cent recall seeing specific adverts on the site. Moreover, many users believe such adverts are regular content.
  • Vice Media Expects To Hit $1B Revenue By '16
    Vice Media, a company that combines punk culture with online journalism, is poised to double revenue to $1 billion by 2016 and may pursue an initial public offering, co-founder Shane Smith has said. The company, backed by billionaire Rupert Murdoch, expects to reach that mark in 12 to 18 months, with profit margins targeted to widen to 50 percent of sales from 34 percent now, Smith, 44, said in an interview with Bloomberg TV.
  • AOL Launches Competition With YouTube In UK
    AOL has launched its premium video syndication platform dubbed 'AOL On' Network for the UK audience, in a bid to take on similar services offered by Google's YouTube. Content for the new curated video library is offered by Channel 4 News, ITN, Little Dot Studios in addition to other UK content providers.
  • Turkish Journalists Take Action On Twitter Ban
    The organization, the Turkish Journalists' Association, which represents 3,300 journalists, filed a complaint in a local Ankara court, arguing that the ban violated freedom of information protected by the Constitution and the European Convention on Human Rights. Using a similar argument to challenge the ban's legality, two lawyers specializing in Internet regulation filed a case at the Constitutional Court of Turkey, which has the authority to revoke the ban.
  • Future Combines Central, Digital Agencies
    The combined central agency unit will be led by Stuart Staves, formerly the advertising director for Future's technology group which includes its TechRadar, T3 and Gizmodo UK brands. Rob Elms, the head of the standalone central agency unit, takes on the new role of head of trading, while Gerson Barnett, the head of the digital agency team, has been appointed to the new role of head of third-party revenues and programmatic. All three will report to James Ranson, the director of advertising sales at Future.
  • NowThis News Offers Mobile, Social Lessons
    From Instagram to Snapchat, NowThis News is actively experimenting on the latest platforms as part of its mission to deliver video made for the mobile and social web. Speaking at the Digital Innovators' Summit in Berlin, Ed O'Keefe, editor-in-chief of NowThis News - which launched in 2012 - outlined the key social networks which it creates content for, and stressed the need for publishers to create content on a platform-by-platform approach.
  • Paul Weller, Mail Online Privacy Case At Trial
    Singer Paul Weller's privacy case on behalf of three of his children whose faces were "plastered" over the Mail Online website has gone to trial. The onetime frontman of The Jam and The Style Council was at London's High Court with his wife Hannah for the misuse of private information action against Associated Newspapers. Press Gazette first reported the privacy action last March, in which Weller accuses Mail Online of featuring "plainly voyeuristic" photographs of his children.
  • Publishers Shouldn't Rely On Clicks For Value Measure
    One of the biggest differences between online media and traditional media is that the former is so much easier to measure - every eyeball, every pageview and every click can be quantified and tracked and analyzed in real time. But is that a good thing or a bad thing? And should journalists, or writers of any kind, be compensated based on how much traffic or engagement they bring in? Those kinds of questions trigger everything from excitement to horror in media circles.
  • Next Year, Mobiles Will Be Half Of Paid Clicks
    In the UK alone the share of clicks doubled in 2013, from 24% in January to 43% in December, according to data from Marin Software, surpassing the rest of Europe which only accounted for 20% of paid search clicks in 2013. Data further revealed that cost-per-click (CPC) has increased in the UK, with average CPCs on smartphones rising 26% to GBP0.19 and tablets rising 11% to an average of GBP0.31.
  • Apple Eyes Labels For TV, Radio Streaming
    With sales of music downloads seemingly tipping into decline, Apple is reportedly in "exploratory talks" with labels over launching a Spotify-style streaming music service under its iTunes brand. The report on industry site Billboard even suggests that Apple may be considering launching an iTunes app for Android devices, as it seeks to reverse a recent trend that has seen download sales shrink after a decade of growth.
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