Johnston Press has partnered with online cab booking platform and phone app minicabit to integrate the service into the publisher's UK event site WOW247. The collaboration will allow online users to compare and book cab quotes for listed events using a WOW247 branded web app, powered by minicabit. Both parties will also collaborate on leveraging the wider Johnston Press network of 215 local and e-commerce web and mobile sites.

UsVsTh3m almost didn't publish its wildly popular How much are you hated by the Daily Mail? quiz, Trinity Mirror product director Malcolm Coles revealed at the Guardian's Changing Media Summit last week. "We thought it was a 'media bubble' thing and real people probably wouldn't care," said Coles. "But one of the principles we had with UsVsTh3m was to do something even if we thought it wouldn't work, just to try it."

The Sunday Times was the UK's most popular newspaper tablet edition in February with an average of 88,080 'active views per week'. The vast majority of these were an iPads according to ABC (79,455) versus 8,625 on Android devices. The Times was the next most popular digital newspaper with an average of 71,199 active views a day. A subscription to The Times and Sunday Times digital editions is included in the overall cost of digital access to the two paywalled titles.

Turkish users of Twitter, including the country's president, have flouted a block on the social media platform by using text messaging services or disguising the location of their computers to continue posting messages on the site. In what many Twitter users in Turkey called a "digital coup", Telecom regulators enforced four court orders to restrict access to Twitter on Thursday night, just hours after the prime minister, Recep Tayyip Erdogan, vowed to "eradicate" the microblogging platform in an election speech.

PayPal is bringing the ability to pay from your smartphone at restaurants either ahead of time or when you get your bill to international markets, starting with the U.K. Among PayPal's first U.K. customers are Wagamama, which started taking pre-orders through the app; Prezzo, which will bill your smartphone and even split bills digitally between customers; and Gourmet Burger Kitchen, which will let you pick up your order by merely flashing their PayPal profile picture.

With the launch of the website Telegraph Cars, the company says its new digital channel will provide users with impartial and trustworthy advice on buying the right vehicle. Its move follows the two-pronged venture into the car market by News UK, in the form of Sun Motors and Driving.co.uk powered by the Sunday Times.

The data confirms that theguardian.com and Guardian apps reached 91.1 million unique browsers in February 2014, 1% up on January's record figure and 18% up since this time last year, says the Guardian. The number of daily average unique browsers recorded in February also hit a record high at 5.4 million, up 8% since January's previous record and an 18% rise year-on-year. February's record figures were largely driven by strong traffic from outside of the UK.

Marketing chief at British Airways, Abigail Comber, has claimed that content-led approaches work because they correlate with existing trends within the marketplace. Consumers, she argues, are not as responsive to forceful marketing or sales techniques as they may once have been, so are responding very favourable to content. This belief is what has driven her own company to choose a content approach for its own upcoming marketing efforts,bestmediainfo.com reports.

Metro was by far the fastest growing UK newspaper website in February, up 385 per cent year on year to 1.3m 'unique browsers' per day, according to ABC. The Metro website is set to merge with Mail Online meaning this could be the last month it is audited separately. The digital ABC figures for February show all newspapers growing strongly year on year.

Cats and talking meerkat's are a sure way to gain consumer engagement and build brand awareness through emotional connection - building on the very real connection between owners and their pets. What is it about the 'animal formulae' that works so well in marketing? Perhaps the greatest example of 'catvertising' and its potential to succeed is the adorable group of talking meerkats that worked their way into the affections of a nation and in the process doubled their owners (Compare the Market) value.