The new app is free every week and builds on the success of FourFourTwo's existing suite of digital products, including its recently-launched international website, award-winning Stats Zone app and interactive iPad edition. Expanding the brand further into the digital space, Football Weekly is a weekly snapshot of the game, combining analysis, insight and interviews with an entertaining digest of the week's big stories and previews of the weekend ahead.

The lens through which I view the media world is pretty simple: If you are in the business of sucking up attention, then you are in the media business. Both old and new publishers, from The New York Times to BuzzFeed, are media entities, but so are Internet services such as Twitter, Snapchat, Instagram, and Facebook. And every brand on earth. They all want time from my day.

Jessica Lessin, founder and editor-in-chief of the platform, said she has noticed a direct reflection in the number of new subscribers to the platform relating to the kind of content it published. "What we find is that when we write great stories, we get great subscribers," she said at today's Changing Media Summit. "But when we write less great stories, we get less subscribers."

The Huffington Post has announced that it will consider introducing paid-for content to its site within five years as the UK edition of the site moves toward profitability. Speaking at the Guardian's Changing Media summit chief executive Jimmy Maymann made it clear he is receptive in principle to the prospect of charging for selected content, but is not prepared to countenance doing so for the time being.

The National Readership Survey has released its latest Print and Digital Data (PDD) report, which shows that 38.4 per cent of adults in Great Britain visit news brand websites via a laptop or PC. The quarterly report that fuses January to December 2013 NRS data with comScore data from November 2013, estimates that an enormous 42.5million people across the UK consume national and regional news brands on a monthly basis.

Almost six out of 10 journalists and business leaders believe that some form of paywall is the best strategy for news organisations online, a new poll has found. YouGov questioned 739 people from its "opinion formers panel" in research unveiled at the London Press Club Tuesday night. Some 56 per cent of respondents said paid-for digital content was the likeliest model to secure a "sustainable long-term option for the UK digital news market".

The rumors were true: Google is taking its Chromecast streaming stick beyond U.S. borders. Chromecast will officially be available for sale in Canada, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Spain, Sweden and the U.K. starting Wednesday. Local prices will vary, but the suggested retail price for the device is GBP30 in the U.K., EUR35 in continental Europe and CAN $39 in Canada, compared to $35 in the U.S.

Paddy Power brought advertising into disrepute with its Oscar Pistorius "money off if he walks" campaign that drew a record 5,525 complaints, the regulator has ruled. The bookmaker's ad became the most complained-about UK ad of all time two weeks ago, partly fuelled by an online petition on Change.org objecting to the offer of a refund on all losing bets if the South African Paralympian is found not guilty of the murder of his girlfriend Reeva Steenkamp.

Almost two-thirds of brand marketers say that monitoring trends and headlines is essential for best practice real-time community management in social media. Yet over half (51%) say getting real-time data and insights is the biggest challenge. A survey by Immediate Future, of well-known brands across industry sectors, reveals that whilst most brands want real-time monitoring, data and insights, only 27% consider best practice is to use monitoring tools.

The Independent's new daily tablet edition offers both a digital replica of the daily paper in PDF format, and an interactive app driven by content feeds. For the interactive app, selected editorial content is divided into sections and then fed into pre-designed templates which work in both portrait and landscape mode. Tablet optimised editions can be published multiple times per day, keeping the content up-to-date and ensuring that readers have access to the latest news stories.