Gamification is actually not about playing games. Games are about entertainment. Gamification is serious stuff, using game mechanics such as badges and awards to digitally engage and motivate people to achieve their goals.

The chief executive of Europe's largest newspaper publisher has accused Google of abusing a monopoly position in the digital economy to discriminate against competitors and build up a "superstate."

Is Google's YouTube unfairly dominant? European rival Dailymotion certainly thinks so. Its founder claims that sometimes when internet users search Google for Dailymotion videos they mysteriously don't appear - yet YouTube-hosted alternatives appear among results. Google denies this.

A Dutch student has auctioned his "data soul" -- all his personal information, including medical records, emails and social media chats -- for a total of 288 pounds, the equivalent of about $484 in U.S. currency. Shawn Buckles decided to auction his "data soul" to make a comment about privacy and the value of personal data.

Information campaigns are shifting to the second screen, according to the European Parliament Information Office (EPIO) social media manager Kurt Buttigieg. Until recently, it was widely accepted among media strategists and campaign advisers that TV dominated the landscape in Malta and this was reflected in spending a large portion of campaign funds in that direction.

No. 1: Easter grants many people across the UK a delicious and extended long weekend. With people out of offices perhaps lay off the B2B emails as they will be ignored and left to gather dust in peoples inboxes. B2C emails, on the other hand, may work best at this time and engage people at times when they'd be most receptive to such messages.

Mail Online remained by far the most popular UK newspaper website in March, with nearly double the daily global traffic of the next most popular site, The Guardian. The Telegraph saw a rapid increase in growth, which had slowed since the site introduced a metered paywall last April.

Users will be able to install apps directly from a tweet. The ads will be powered by MoPub, the ad exchange Twitter acquired in the fall of last year, and will work for both iOS and Android phones. The apps are installed via Twitter's Card system, and Twitter mentioned participation from Spotify, Kabam, HotelTonight and Deezer.

As the days passed without any leads or clues, detectives at Moulins in the Auvergne prepared to warn relatives who had alerted them that they could find no trace of the boy. Which, in the circumstances, was hardly surprising. In fact, neither Chayson Basinio nor his parents existed - except in the virtual world of social media.

According to ndtv.com, users have to meet a certain number of requirements before they can turn a hangout, video or photo into a display ad. First of all, they must have at least 1,000 followers on their Google+ page. They must also have opted in for shared endorsements for Google+ pages. Lastly, the content being shared as an ad must be relevant to the brand's audience.