MailOnline has topped the IPA's latest Online Media Owner Survey, beating AOL Advertising, Dennis Publishing, Telegraph.co.uk and Say Media, all of which saw over 80 per cent of respondents agree or strongly agree that they offered a good experience. The survey of digital planners, strategists, media buyers and digital specialist companies saw 84.4 per cent rate MailOnline as offering the best experience.

Conde Nast has partnered with programmatic advertising firm RadiumOne to pull programmatic technology and its native advertising approach closer together. The publisher hopes the deal will provide more attractive sponsorship options by combining its audience data and programmatic targeting to deliver specific and relevant audiences for promotional content.

Monthly traffic to the Guardian has passed the 100 million mark for this first time, according to figures released today by the Audit Bureau of Circulation. TheGuardian.com received more than 102 million unique monthly visitors in March, a 12 per cent increase on February, with coverage of the disappearance of flight MH370 and the Ukraine political crisis receiving the most traffic.

The latest Bellwether report, a quarterly survey of 300 senior marketers from the UK's top companies found that marketers were increasingly optimistic about the prospects for their companies and industry sectors. The growing market optimism is mirrored in the swelling budgets, with 40% of those surveyed indicating that budgets were on the rise - compared to 25.8% last year.

Against a backdrop of local election campaigning and the blocking of websites such as Twitter and YouTube, WAN-IFRA wrote to President Gl to commend him for opposing the Twitter ban, and to denounce Prime Minister Recep Tayyip Erdogan's 20 March speech in which he vowed to "wipe out" Twitter. The micro-blogging service was officially blocked until 4 April, a move described by users as a "digital coup".

Andy Coulson has admitted that he "rubber-stamped" a GBP1,000 cash payment to a source described by one of his News of the World reporters as a "policeman". But Coulson told the phone-hacking trial on Tuesday that he "did not believe" his royal editor had got the book from a police officer when he was asked to approve the cash for the leak of the Palace book.

Facebook is looking to launch a mobile-ad network at the F8 developer conference in San Francisco later in April. Using the network, the company will leverage its user database to marketers, which they would use to advertise their products and services on mobile apps and games.

Instead of a paywall around its existing content, Slate is trying to convince its biggest fans to become members of a community - membership that will bring them additional benefits, including preferential access to writers and editors at the site. But will it be enough to move the revenue needle?

The Times of London criticized political blogs, describing some of the individuals behind them as "completely uncivilized." The newspaper carried an interview with Conservative MP Sarah Woolaston yesterday in which she described the Guido Fawkes blog, Daily Telegraph columnist Dan Hodges and LBC's Iain Dale as unnecessarily "aggressive."

Demand for a slice of Weibo, China's equivalent to Twitter, was seen as an acid test as to whether the enthusiasm for the high-tech sector is on the wane. The company, which is being spun out of Sina Corp, its parent, was priced at the bottom end of the range at $17 a share, valuing it at $3.5 billion.