TV Behavioral Targeting Platform Simulmedia Taps Artificial Intelligence Developer

Simulmedia, the "targeted advertising television company" founded by online behavioral targeting pioneer Dave Morgan, has named Jack Smith Chief Product Officer, reporting to Alison Lowery, Simulmedia's CTO.

The company said Smith will help Simulmedia "scale its TV ad targeting platform, which combines traditional television audience research data with licensed anonymous viewing data from more than 15 million US set-top boxes."

Smith was founder of Solariat, a San Francisco startup using artificial intelligence for social media media advertising. Before that, he was founder and general manager of WPP's The Media Innovation Group (MIG).

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