Car share company Zipcar has tapped comedian Dan Levy for a video series central to a social media push to promote the Boston-based service as an automotive solution to the frenetic urban life.
The effort, "One Crazy Day," is a Facebook-based program where consumers give Levy a series of tasks that have to be completed in one day. The videos chronicle Levy doing them -- and of course he has to use ZipCars to get himself from place to place.
Levy gets three missions, sourced by Zipcar Facebook fans, and he has to do them around the New York metro area. People whose suggestions are chosen as tasks for Levy get to ride shotgun as he goes around doing them. Winners also get $250 in Zipcar driving credit. Six runners up will receive $100 in free Zipcar driving.
Said Rob Weisberg, Zipcar's CMO: "We're launching 'One Crazy Day' to give our fan base the opportunity to contribute to a comical video series that pays homage to our often crazy, busy lives, and have some fun along the way."
"'One Crazy Day' is going to be pretty sweet," said Levy in a statement. "I want to be the next viral video star -- look out Giggling Panda, Dan Levy is here. Prepare to be entertained," he said.
The company is taking the mission ideas at Zipcar's Facebook page, where people can also vote on the final three missions and watch the live video of Levy's Sisyphean travails around Manhattan on Oct. 14.
Through Oct. 10, fans can log onto the Facebook page, click the "One Crazy Day" tab, and submit the missions, which muat take two to three hours and require a Zipcar, and must be able to be performed all in one day in New York City.
Then from Sept. 23-26, fans can vote for their favorite missions and Zipcar will announce the first of three winning missions on Sept. 27. The two final missions will be announced in the weeks leading up to the "One Crazy Day" event.
Although Levy's efforts will be streamed live on Oct. 14, videos will run on Facebook and on Zipcar's YouTube Channel starting in late October.
The company says it has 605,000 members and over 9,000 vehicles in its fleet in the U.S., Canada and the UK.