Corona Invites Fans To 'Live It, Share It, Win It'

Crown Imports’ Corona Extra and CoronCorona-Summer-B3a Light brands are offering a variety of opportunities for customers to enhance their summer experiences through the “Live it. Share it. Win it.” promotion.

Through July 31, Corona fans are encouraged to capture and upload photos enjoying Corona inspired summer activities and tag them on for a chance for their photo to appear in an upcoming Corona advertisement.

Corona will be giving away hundreds of weekly prizes and one of four U.S. travel package grand prize experiences through codes on specially marked packages of Corona Extra and Corona Light in stores across the country.



“Corona is all about showing our customers that they can find their beach even if they’re miles away from the sand,” said Jim Sabia, chief marketing officer for Crown Imports, Corona’s exclusive U.S. importer, in a release. “This summer we’re taking the opportunity to ensure our customers enjoy themselves however, whenever and wherever.”

The promotion includes POS and OOH placements, radio, digital banners, and a TV spot, the “Summer Cooler.”

The TV spot takes viewers on a journey through the eyes of a Corona cooler that witnesses a series of fun summer activities and inspires them to experience a Corona summer. A digital and social campaign will inspire consumers to live the Corona summer by giving them the opportunity to have their summer photo used in a Corona ad by submitting their photos at

Corona is also expanding its presence at retail through partnerships with top summer snack brands Wholly Guacamole, Snyder’s, Old El Paso, Evian, Corn Nuts and Frank’s Red Hot to offer pairing discounts at select locations.



1 comment about "Corona Invites Fans To 'Live It, Share It, Win It'".
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  1. Dan Bergeron from Napkin Labs, May 29, 2013 at 1:57 p.m.

    It's interesting to see how brands position themselves with a certain environment or time of year, such as Corona. Because of their branding, they have effectively made many people associate enjoying a Corona with sunny warm weather, on the beach or at summer BBQs. I can guess that many of the photos and content submitted will all revolve around those things.

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