Crown Imports’ Corona Extra and Corona Light brands are offering a variety of opportunities for customers to enhance their summer experiences through the “Live it. Share it. Win it.” promotion.
Through July 31, Corona fans are encouraged to capture and upload photos enjoying Corona inspired summer activities and tag them on CoronaSummer.com for a chance for their photo to appear in an upcoming Corona advertisement.
Corona will be giving away hundreds of weekly prizes and one of four U.S. travel package grand prize experiences through codes on specially marked packages of Corona Extra and Corona Light in stores across the country.
“Corona is all about showing our customers that they can find their beach even if they’re miles away from the sand,” said Jim Sabia, chief marketing officer for Crown Imports, Corona’s exclusive U.S. importer, in a release. “This summer we’re taking the opportunity to ensure our customers enjoy themselves however, whenever and wherever.”
The promotion includes POS and OOH placements, radio, digital banners, and a TV spot, the “Summer Cooler.”
The TV spot takes viewers on a journey through the eyes of a Corona cooler that witnesses a series of fun summer activities and inspires them to experience a Corona summer. A digital and social campaign will inspire consumers to live the Corona summer by giving them the opportunity to have their summer photo used in a Corona ad by submitting their photos at CoronaSummer.com.
Corona is also expanding its presence at retail through partnerships with top summer snack brands Wholly Guacamole, Snyder’s, Old El Paso, Evian, Corn Nuts and Frank’s Red Hot to offer pairing discounts at select locations.