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Forecast: Digital Media To Drive UK Ad Spend Up
- The Guardian, Wednesday, June 19, 2013 2:36 PM
Almost £400 million in print advertising is forecast to be lost from the UK newspaper market by the end of 2014, with digital revenues only able to make up about 25% of this decline, according to a new report by Group M. Group M, WPP's worldwide media buying operation, said that the total UK ad market is looking to be in relatively rude health this year, underpinned by an increase of more than £1 billion of digital ad investment by the end of 2014.
