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Reviews Way More Influential For Electronics Buyers

  • The Drum, Thursday, August 22, 2013 1:27 PM

Reviews websites are four times more influential on consumer purchasing than social media sites like Facebook and Twitter, according to research from Kaizo PR. Looking at electronics buying behaviour, the study found that almost half (44 per cent) of consumers said reviews websites helped them decide what to buy, compared to only 12 per cent who are influenced by content on Facebook and five per cent by content on Twitter.

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