Around the Net

YouTube Finally Offers Audience Guarantees

Leading into the upfronts, YouTube is reportedly offering audience guarantees to advertisers. Yes, in what will essentially be a first for Google’ video giant, “YouTube will guarantee to air ads across its channels until they reach a certain percentage of the target audience that the marketer is trying to reach,” The Wall Street Journal reports, citing sources. “TV networks have long offered audience guarantees to advertisers, reimbursing marketers with extra ad time if program viewership fell short of the guarantees.”

Read the whole story at The Wall Street Journal »

Next story loading loading..