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OMD Wins Disney's GBP21m UK Planning And Buying Account In EMEA Review

OMD has won Disney's GBP21m UK media planning and buying account as part of a wider GBP120m EMEA review. OMD takes over from incumbent Carat, and beat Havas in the final stage. Havas, however, won local accounts in Benelux, France, Italy, Spain and Portugal. The account covers Disney and Marvel films as well as the Disney Channel. Carat retains the brief for Walt Disney World in Florida and Disneyland Paris. Carat was dropped from the entertainment business last month after a relationship with Disney that stretches back to the late '90s.

Read the whole story at Media Week »

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