Twitter's revamped profile pages, intended to increase users' engagement with timelines, are being trialled by Adidas, HP and Microsoft. The new pages are more pictorially led, with a larger photo
profile and a "Best Tweets" section. The new-look service, now available to new and select users, allows brands and people to express themselves and users to discover their best content more easily.
Adidas has used the new type of profile page to pin a tweet about its brand ambassador, Kanye West, to the top of its page with separate sections for "Tweets," "Tweets and replies" and "Tweets
with photos/videos."
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