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Blendle Helps Dutch Papers Reach New, Young Readers

"People want to read articles or want to follow specific journalists but aren't particularly interested in the newspaper that it comes from anymore." That is the opinion of Alexander Klöpping, co-founder of Blendle, the Dutch news aggregator which enables users to pay for articles individually and offers them an instant refund if they decide the article was not worth their time or money. The platform is the brainchild of journalist Marten Blankesteijn, who was frustrated that he could not share links to articles he had written for Dutch publications, the vast majority of which do not publish content online for free.

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