Digital Video Views On Rise

Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption.

Parks Associates says U.S. broadband households spend on average 1.3 hours per week watching video on a tablet and 1.6 hours per week watching video on a smartphone. But this compares to almost 20 hours per week on the television.

Other TV-video consumption reports from Nielsen show that TV viewers spend much more time with traditional TV viewing -- around four and a half hours per day of live TV on average; and around 30-35 minutes a day with digital video, according to its second quarter cross-platform report.

In virtually all studies, digital devices have seen soaring growth over the last four years.

“The percentage of video viewership among tablet households has tripled since 2010, rising from 9% to 28%,” stated Glenn Hower, research analyst at Parks Associates. "For smartphone households, the percentage of video viewership doubled from 16% in 2010 to 31% in 2014.”

And in one instance, digital is declining. Parks says TV-video viewing on laptop/desktop computers has dropped -- significantly.



3 comments about "Digital Video Views On Rise".
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  1. John Tibbs from THO, September 19, 2014 at 4:23 a.m.

    My kids would rather watch video on their iPads than a TV any day. It does surprise me that they would rather stare at a 10 inch screen than the 65 inch TV, but what do I know. I don't think it is fair when atThe Holmes Organisation staff watch their iPads when they should be working.

  2. jessy charl from hope media, September 19, 2014 at 5:36 a.m.

    Digital videos are wide in description. I too prolonging my own sequence in that. But it might be in schedule to arrange in new trends.

  3. annie marlson from hope media, September 19, 2014 at 5:40 a.m.

    It must be true. I have generated many digital videos. It have given me a full fledged application result. Thanks to hopemedia

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