• by Steve McClellan  @mp_mcclellan, December 30, 2014

Omnicom ad shop DDB has created a new TV spot for Capital One that promotes the ability to pay for things using Apple Pay and the credit card company’s Wallet app.

The spot will debut this Wednesday during the Capital One Orange Bowl on ESPN at 8:00 p.m. ET.

The spot is titled “Worn Jeans” and features consumers using their Capital One card with Apple Pay to make purchases directly from an iPhone 6, while keeping track of their purchases via the Capital One Wallet app.

Following its debut during the Capital One Orange Bowl, the commercial will air across major television networks, cable entertainment and sports outlets, online video, Video on Demand and on Mobile iAds beginning January 5.

The commercial, which uses the familiar “What’s In Your Wallet” tagline, can be viewed and downloaded here.