• by P.J. Bednarski  @pjbtweet, March 25, 2015

Fullscreen, the largest YouTube multichannel network today, in concert with Facebook, announced its Fullscreen Uploader, that will allow Fullscreen’s 60,000 creators to easily upload videos simultaneously to YouTube and Facebook.

The announcement, at the F8 Development Conference, is another direct attack on YouTube, as Facebook rapidly muscles into the video space. Facebook, according to Fullscreen’s blog to its creators, already sees three billion video views daily, 65% of them by its mobile users--usually the younger demographic Fullscreen aims for too.

Though the Fullscreen blog points out that Facebook views won’t be monetized for creators, they’re likely to drive fans to creators’ YouTube sites, which are.

“You need to be where your audiences are. Yes, there are huge audiences on YouTube, and there always will be,” the blog says. “But you have followers on Facebook too. They may be different audiences than you reach on YouTube, and you don’t want them to miss out on your videos.  More and more people—including your fans—are discovering native video in their News Feed on Facebook.

"And based on our experience so far, you’ll see more views, ‘likes’, shares, and clicks back to your YouTube videos if you upload video natively to Facebook versus simply embedding.”The new Uploader also includes a Facebook analytic dashboard that will show them the same sort of visitor data they get for YouTube visits."

The blog says the Uploader will also help with thumbnails that hook users and search engines tags and other data that will drive traffic. It will also feature free storage for raw video.

Fullscreen, jointly owned by the Chernin Group and AT&T boasts creators that among YouTube’s biggest, including the Fine Bros. with 600 million subscribers, Grace Helbig with 2 million, Rooster Teeth (8.1 million) and Shane Dawson, (6.4 million). Altogether it claims about 5 billion monthly views and 100 million subscribers.