Around the Net

CMOs Struggle To Analyse Data Effectively

While the majority of CMOs recognise the importance of using data in building relationships with consumers, many don’t believe they are capable of doing so according to a survey from EY and Forbes Insights. The survey of over 300 marketing, IT, finance and management executives in the US found that only 37% of CMOs feel they are capable of using analytics to tailor their communications to consumers.

Read the whole story at Marketing Week »

Next story loading loading..