• by Amy Corr  @MediaPostOTL, November 6, 2015

The New York Lottery launched an amusing TV and online campaign called "You'd Make A Way Better Rich Person." The campaign highlights the fact that the New York Lotto has made millionaires out of more New Yorkers than any other in-state game, while poking fun at eccentric wealthy people and the obscene ways they spend their money. In one ad, a New York man spends million on his collection of dead, framed bats. Another millionaire spends $28,000 a week on wine to bathe in. And if a piece of cork falls in the tub, watch out. Then there's an eccentric woman who paid a crazy amount of money so she could be a pet whisperer. The last ad profiles a man who uses gold staples to combine historic documents. There's also RichPeopleGuide.com, a site for the 99% to identify every type of rich person. Look for the "Skate Dad," "The Grown-Up Child Star," "The Reclusive Artiste" and "The Aristodack," to name a few. McCann NY created the campaign.