IAB Opens Data Center, Names MediaMath's Zawadzki Chair

The Interactive Advertising Bureau (IAB) launched an independently funded IAB unit at the 2016 IAB Annual Leadership Meeting Sunday to expand resources and drive support for data across the digital media, marketing, and advertising industry.

The IAB Data Center of Excellence, based in the IAB's New York office, aims to help tech advertisers and marketers that are hot to use their data, but also to maintain quality, transparency, and accountability, as well as protect consumers' interests. MediaMath CEO Joe Zawadzki steps in as chairman of the center's board of directors.

The center will fund industry research projects, provide benchmarks, create actionable insights on data management across platforms, host data-focused events, and develop industry best practices, guidelines, and standards for privacy, data security, and consumer data protection. It will produce educational materials including certification, videos, and webinars.

Zawadzki believes that given the pace at which companies realize the power and value that data can create for brands, publishers, and consumers, it was time the industry come together.

Acxiom, Conversant Media, Experian, Integral Ad Science, LiveIntent, Oracle Data Cloud, and The Weather Company have stepped up as founding members and plan to assign representatives from their respective companies to become part of the organization’s board of directors. 

3 comments about "IAB Opens Data Center, Names MediaMath's Zawadzki Chair".
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  1. Edward Omeara from MediaHound, January 25, 2016 at 11:24 a.m.

    Nice. Love the whole transparency idea.

    How about the center start with a benchmark study of Consumer Household DMP profiles?  Take 50 or 100 random households and compare and contrast that Household's profile results from each of the major data management platforms - including Acxiom, Experian, Facebook, Oracle, AT&T, Apple, etc. 

    And, maybe, a monthly tracker showing how many times each of the Household panel members gets sold as a cookie, along with the actual delivery and response rates, and number of profile changes.


  2. LLoyd Berry from Moving In Media, January 25, 2016 at 3:54 p.m.

    Its been a long time coming and with Joe's leadership, I am very sure that actionablity will happen. With Ad Blockers aready in use because of the terrrible PC based experiece with display and video.  We have to act today in the marketplace or soon enought the governments will start to tell us what to do and how.

    ""The center will fund industry research projects, provide benchmarks, create actionable insights on data management across platforms, host data-focused events, and develop industry best practices, guidelines, and standards for privacy, data security, and consumer data protection. It will produce educational materials including certification, videos, and webinars. ""

  3. Tom Troja from Social Sympony, January 26, 2016 at 7:57 a.m.

    Way to go Joe! You have always been able to make the confused to the elegant.
    TT

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