Grey Group, the WPP global advertising network, has acquired mobile app developer ArcTouch Inc. Terms were not disclosed.
The San Francisco-based ArcTouch is known for creating custom experiences across phones and tablets, wearables, TV, homes and cars. The firm’s 2015 gross revenues totaled $14 million. Clients include Sony, Audi, CBS, Merck, and Razorfish, among others.
Michael Houston, CEO Grey North America said the deal signaled “another major step forward in Grey’s aggressive expansion of its digital capabilities.”
In addition to boosting its chops in the app design field, Houston said the acquisition “will enhance our ability to drive the kind of integrated creative thinking that leads to big platform ideas true to our ‘Famously Effective’ mission. “
ArcTouch has a staff of nearly 100 and an office in Florianopolis, Brazil. It will become a free-standing unit of Grey’s Brand Experience Group, which also includes Grey Activation and PR, and Grey Shopper. ArcTouch, together with Grey San Francisco, brings the agency’s total West Coast staff to nearly 150, reporting to Houston.
ArcTouch founders Eric N. Shapiro, CEO, and Adam Fingerman, chief experience officer, will continue to lead the company. "We started ArcTouch eight years ago when the first iPhone was released,” said Shapiro. “Our singular vision was to create the most iconic apps for world-class brands to engage with their customers. We've grown this vision to all types of devices, including wearables, TVs, and the 'Internet of Things', and are thrilled to join Grey and bring these connected experiences to clients worldwide."