Dodge is running a trio of TV and online ads that convey the essence of
the Dodge Brothers. In "Wolf Pack," the fleet of sporty, speedy Dodge vehicles stick together... like a pack of wolves.
See it here. "Pick-Up"
captures the feeling of any father who dreads the time when his daughters are old enough to date. A Dodge Charger is cruising down the road, and a dad stops working to admire it. When the car pulls up
the driveway and leaves with his two daughters, Dad's emotions take a turn for the worse.
Watch it here. The final ad, "Old Man Story," is an
online-only ad that tells the typical grandparent's tale of walking five miles to school... uphill. The grandchildren of the Dodge Brothers heard a different tale. Rather than complain, the brothers
simply built a car to drive uphill.
See it here.
Wieden+Kennedy Portland created the campaign.
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