Bryce Harper is quite the baseball prodigy, accomplishing
countless feats by the tender age of 23. The MLB All-Star is just getting started, chasing "Numbers" in a 45-second ad
. "It Comes From Below" features Under Armour's Harper One, the brand's first signature baseball cleat, which Harper will wear in the MLB All Star Game. The ad is narrated by Harper's
high school coach, Sam Thomas, who describes the baseball milestones Harper achieved, beginning at a young age. He hit a 570-foot home run at 15 and was a major league baseball player by 19. Harper
might be chasing numbers, but these numbers also add pressure to his every time at-bat. Harper visualizes these numbers whenever he's training; they're on stadium seats, his baseball bat and on the
stadium board. Where did the fun go? The spot ends with Harper inside the batter's box, hitting a home run. The sound of a roaring stadium trumps any stat any day. There's a tight shot of Harper's
feet, wearing his new kicks, twisting as he hits the homer, because footwork matters. Droga5
created the campaign.