The Guardian has confirmed losses of £69m for the last financial year but said it was making significant progress in its membership strategy, with more than 50,000 people paying to sign
up. Guardian Media Group chief executive David Pemsel said he expected digital advertising to improve over the current financial year, as the
Guardian moves away from selling advertising
based primarily on the scale of its audience to use more data and behavioral information. The company is also continuing to develop its Guardian Labs division, which creates sponsored and branded
content for advertisers.
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