• by Tobi Elkin  @tobielkin, December 21, 2016

Dynamic Yield, a provider of personalization technology, has raised $22 million in Series C funding in a third round led by Vertex and ClalTech, with participation from Baidu and Global Founders Capital. Existing investors Bessemer Venture Partners, Marker LLP and Innovation Endeavors also participated. The company said the funds will be used to expand its personalization technology around the world. 

Dynamic Yield’s platform is used by product and marketing teams to create machine-learning-based personalized experiences that are synchronized across all digital channels including web, mobile web, apps, and email. The company’s technology is used in industry verticals including ecommerce, media/publishing, gaming, travel, and B2B enterprise companies.

As part of the financing, Ariel and Shinar will join Dynamic Yield's board of directors.

A 2016 Gartner report estimates that personalization technologies have a 5% to 20% market penetration. "By 2018, organizations that have fully invested in all types of online personalization will outsell companies that have not by 30%," stated Gartner Research Director Penny Gillespie.  

“We are finally at a stage where machine learning and artificial intelligence allow product and marketing teams to build experiences that are uniquely relevant to an individual,” stated Dynamic Yield CEO Liad Agmon.