A Krispy Kreme exec enters a stage filled with dramatic music and smoke to tell the audience: "We have a new doughnut. It has Nutella on it." Exit stage left and use the hashtag#EasiestSellEver.
The "Nutty Cocoa Ring, topped with Nutella" is one half sprinkled with Nutella and hazelnuts, and the other drizzled with Nutella. It is available at 322 U.S. Krispy Kreme stores. Baldwin&, Raleigh created the campaign.