55% Want To Use Voice To Control Entertainment Devices

The growth of voice-activated personal assistants continues, now with owners wanting to exercise more control through voice.

Consumers want to use voice to control both entertainment and smart home devices, based on a new study.

The majority (56%) of U.S. broadband households find it appealing to use voice assistance to control smart home devices and most (55%) want to use voice to control entertainment devices.

The study is based on a survey of 5,000 U.S. broadband households conducted by Parks Associates.

An eMarketer study earlier this week found that 36 million Americans will use a voice-enabled speaker at least once a month this year, primarily driven by millennials  (Millennials Drive Growth Of Digital Voice Assistants).

The Parks Associates study shows the adoption of smart speakers with personal assistants, including Amazon Echo, Dot or Tap or Google Home is at 11% of U.S. broadband households.

GfK  Research last month found that 11% of U.S. consumers own either an Amazon Echo or Google Home, as I wrote about here at the time (Top Use Of Amazon Alexa, Google Home: Playing Music).

The adoption of voice assistants more than doubled from 2015 to 2016, with 15 million Amazon Echo devices sold last year, according to Parks.

The growth is projected to continue to 57 million intelligent assistants being sold in 2021.

Voice assistance is here to stay.


Digital voice assistants will be major topic for discussion at the MediaPost IoT Marketing Forum May 18 in New York. Here’s the agenda

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