1-800-Flowers Taps Robot For Mother's Day Deliveries

Some consumers may be geting a Mother’s Day surprise, as gifted flowers arrive inside a robot.

The nearly two-foot high robots travel around four miles an hour and already have delivered food and pizza in Germany, cupcakes in California and have roamed the streets of London.

Now, is using the robots from Starship Technologies to deliver flowers, just in time for Mother’s Day.

The California trial started with its first delivery in Sunnyvale on Wednesday, which was also the first time the robot’s audio capabilities were used, so music started playing as soon as the flower recipient opened the top of the robot to receive her flowers.

“The robot held a floral arrangement from as well as a small box of Cheryl's Cookies for each recipient,” said CEO Chris McCann.

The trial just started Wednesday and the deliveries are going one at a time as both 1-800-Flowers and Starship Technologies learn and fine tune the program.

“We have had two successful deliveries to two lucky moms in Sunnyvale,” McCann told me. “The companies are still working through the logistics and details in terms of the number of robotic deliveries.”

This is hardly the first leading-edge technological innovation the online retailer has been involved in around Mother’s Day, the Super Bowl of florists.

Just before Mother’s Day last year, 1-800-Flowers launched a digital concierge using IBM’s Watson AI engine to help consumers search for and place orders. That program was called GWYN, for gifts when you need.

McCann said the company is excited to test robotic deliveries as an emerging delivery technology and learn how customers respond to the new capability. 

The floral arrangement and other gifts are loaded into the robot at the florist and when the robot arrives, the recipient unlocks the cover via mobile app to open it.

For obstacle detection, the 6-wheeled droid uses nine cameras and ultrasonic sensors. The devices can travel up to 10 miles an hour, but generally is set to travel at four miles an hour, and runs primarily on sidewalks.

The success metrics are still to be determined, since the pilot just launched this week, said McCann.

For any recipients of flowers unexpectedly delivered by a robot in Sunnyvale this Mother’s Day, one of those early metrics is likely to be a customer’s big smile.


Innovations of will be presented at the MediaPost IoT Marketing Forum May 18 in New York. Here’s the agenda

4 comments about "1-800-Flowers Taps Robot For Mother's Day Deliveries".
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  1. R MARK REASBECK from www.USAonly.US , May 12, 2017 at 12:38 p.m.

    I'm sure NO ONE will ever knock off one of these rolling garbage cans.
    Then , there will be people looking for them looking for that  imaginary sign on them that says "I Got stuff inside".........................High tech...............Low Purpose............NO Reason

  2. R MARK REASBECK from www.USAonly.US , May 12, 2017 at 12:41 p.m.

    after watching the video, this is really a dumber idea than I thought.
    My f-350 dually may not not see this crawling R2D2,

  3. Chuck Martin from Chuck Martin replied, May 12, 2017 at 1:20 p.m.

    Hopefully, for the the sake of the robot, its sensors and cameras will see your F350 coming in time, Mark.

  4. R MARK REASBECK from www.USAonly.US , May 12, 2017 at 9:40 p.m.

    I sent this aricle to my brother who just sold a flower shop.
    here's his comment:


    Tech guys can't see past the car in front of them.  In this case, the rolling trash can.
    Another Dumb idea which will never "fly"

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