TouchTunes Media announced on Tuesday it will take advantage of a recent partnership between DOmedia and Rubicon project to provide publishers with programmatic access to OOH inventory.
DOmedia’s supply-side platform is connected to Rubicon’s programmatic exchange, through which media buyers can now purchase TouchTunes' OOH inventory.
TouchTunes and Rubicon Project previously partnered to create a private marketplace for the ad agency Ciceron, giving it on-demand access to TouchTunes’ inventory. TouchTunes has a network of 54,000 ad-enabled jukeboxes across the United States, representing 8 million impressions daily.
“These types of integrations [will] allow OOH to be bought apples-to-apples alongside TV, radio and internet advertising..." said Ken Sahlin, CEO of DOmedia. “But building that technology is costly. We’ve built a single pipe that the entire industry can use to sell into the global ad exchanges.”
“People are spending less time at home, they filter out anything that doesn’t make a massive impact, and they are on their phones all the time -- out-of-home is proven to have a big multiplier effect on the effectiveness of mobile advertising campaigns,” said Ross Honey, CEO and President of TouchTunes. “When you see the numbers, it is clear that out-of-home is poised for massive growth."