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Logistics Of 4As Advertising Week Announced

At Advertising Week 2005 there will be less Ronald McDonald and more return on investment chat. After some industry executives criticized last year's event for lacking a clear mission and focusing too heavily on advertising's famous icons --a symbol of the industry's past, not the future, they said -- one of the first things year's planning committee did was draft a mission statement.

Read the whole story at, June 27, 2005 »

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