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Get Well Soon...DTC Ads Still Under the Weather

This week, the New York Times ran an article discussing the American Medical Association's (AMA) decision to study drug advertising and its effects on consumers. In the article, I was quoted noting that, "Somewhere between 24 and 30 million people have gone to their doctor to talk about a health problem they had never discussed before after seeing a prescription drug ad." More importantly, many of these patients are going to their doctors to discuss critical health issues such as diabetes, high blood pressure, or high cholesterol.

Read the whole story at ANA Blog - Dan Jaffe, June 24, 2005 »

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