Media Buyers: GDPR Will Make 43% Of Consumer Targeting Data Unusable
- by Joe Mandese @mp_joemandese, May 24, 2018
On the eve of Friday’s deadline for the EU’s new GDPR (General Data Protection Regulations) rules, contextual targeting platform Vibrant conducted a survey of top media buyers and planners at 32 major media agencies asking them what the likely impact would be on their businesses and their clients’ businesses.
Asked …
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