January 25, 2023
National Ad Market Expands 5% In Q2: TV, Radio, Print Decline
- by Joe Mandese @mp_joemandese, July 24, 2018
The national ad marketplace expanded 5% during the second quarter of 2018, despite a 1% decline in national TV ad spending, after factoring out World Cup coverage, according to estimates released today by Standard Media Index.
Digital was the biggest gainer, expanding 12% year-over-year, followed by out-of-home (+9%).
All other …
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