Around the Net

BofA Contacts WPP, Omnicom on $600 Mil. Account

Bank of America, one of Interpublic Group's largest clients, has contacted at least two other holding companiesWPP Group and Omnicom Groupabout its account, sources said. The Charlotte, N.C., client spends an estimated $600 million annually on all forms of marketing. (Spending last year in domestic measured media was $240 million, per Nielsen Monitor-Plus.)

Read the whole story at Adweek, July 28, 2005 »

Next story loading loading..