Juul Halts All Advertising, CEO Replaced

Amid heightened concerns over health issues, vaping/e-cigarette company Juul says it is suspending all advertising, as its chief executive officer Kevin Burns stepped down on Wednesday.

Burns will be replaced by by K.C. Crosthwaite, a former senior executive at Altria Group, which owns a 35% stake of Juul.

Recently, major TV network groups -- including CBS, Viacom, and WarnerMedia -- began rejecting Juul advertising. Since the beginning of this year, Juul has spent $31.2 million on national/regional TV advertising, according to iSpot.tv.

Estimated spend for each network over that period was as follows: CBS, $5.1 million; Discovery Channel, $5.1 million; A&E Network, $2.8 million; TNT, $2.6 million; History, $2.4 million; Travel, $1.8 million; TLC, $1.6 million; Food Network, $1.6 million; and Paramount Network, $1.5 million.



Major TV series that had Juul TV advertising included A&E’s "Live PD"; Paramount’s "Cops"; CNN’s "CNN Tonight with Don Lemon"; Discovery’s "Forensic Files"; and CBS’ "Big Bang Theory."

The Centers for Disease Control and Prevention recently said that 530 reported cases of lung disease related to the use of electronic cigarettes and vaping had been reported, as well as nine deaths. 

1 comment about "Juul Halts All Advertising, CEO Replaced".
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  1. Douglas Ferguson from College of Charleston, September 25, 2019 at 12:20 p.m.

    Given the decades-old ban on cigarette advertising on TV, it is unconscionable that the networks allowed the Juul ads in the first place. Splitting hairs over what is or is not smoking defies common sense.

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