Looking to capitalize on the soaring connected TV
advertising market, TV manufacturer/smart TV data company Vizio is launching Vizio Ads, a service that enables advertisers to buy TV inventory.
Inventory can be bought across
the Vizio SmartCast platform, including partner OTT apps, and on Vizio’s WatchFree service.
Vizio owns Inscape, which provides smart TV automated content
recognition data. Inscape has more than 12 million active and opted-in TV devices.
Vizio’s WatchFree service comes from streaming TV
service Pluto TV. It offers news, sports, movies, TV shows, and other content -- without a monthly subscription or transaction fees.
As Vizio Ads launches, the
company cites an eMarketer study showing that the connected TV (CTV) advertising market is projected to total $7 billion in 2019
Mike O’Donnell, senior vice president of
Vizio’s Platform Business, is overseeing the service. He stated that “a direct-to-TV advertising business” will help brands find new ways to engage with viewers.
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